Residual Media is an asset based approach to media that focuses on value creation and return on investment that goes beyond marketing metrics. Media should not be treated as an expense. Media investments have the ability to create and produce assets that drive additional value and, in many cases, revenue from the investment.
As brands pay handsomely to maintain mobile channels, we help offset costs through an alternative, hybrid media strategy that increases value for the customer by enhancing the mobile experience. Eliminating all or part of expensive IT costs to serve mobile channels is a proven way to increase profits.
Residual Media also manages a number of owned properties, and will be adding more. If you are interested in enhancing your digital strategy, reducing IT infrastructure costs, or partnering with Residual Media on a media project, let us know.